We're going to Korea: CROC at K-Beauty Expo 2026
Hair Tool Specialist, 15 Years
2 min read
Every CROC infrared iron and dryer in our K-Beauty Collection is made in Korea. So this October we're going to the source.
From October 15 to 17, CROC is exhibiting at K-Beauty Expo Korea at KINTEX, just outside Seoul. You'll find us at Booth 3A18. It's one of the biggest beauty trade shows in Asia: hundreds of brands, manufacturers and buyers under one roof, showing what's coming next in hair, skin and beauty tech.
Why we're going
To see what's next before it reaches the U.S. Korea moves fast on beauty technology. Pico infrared, ion ceramic heaters and lighter brushless dryers all showed up there first. We want to see the next round in person, hold it, and test it.
To meet the people who make our tools. CROC tools have been in American salons since 2005. Standing in front of the engineers and manufacturers is still the best way to keep quality where it should be.
To meet brands that want to grow in the U.S. We'll be talking with beauty brands about The Waiting Room, our free community for beauty pros, and about how we can help them sell and ship here.
What we'll bring back
The Green Room. We'll be interviewing brand founders, educators and stylists at the show: who they are, what they're excited about, and one pro tip each. Their stories go up in The Green Room, our new feature space inside The Waiting Room.
What we learn. After the show, we'll post a recap here on Heat & Hair: what we saw, what impressed us, and what it means for your hair.
25% off Korean-made tools, all week
To celebrate, every tool in our K-Beauty Collection is 25% off from October 14 through October 19 (ends 11:59 PM Pacific). No code needed. The prices are already marked down. That includes the Premium Pico Infrared flat iron, the Bumbee Dual Pico, the Bumbee Spectrum Pico Infrared Dryer and the Masters infrared line.
Shop the K-Beauty Collection →
Sale prices can't be combined with other discounts or codes.
Orders while we travel
Our team in Las Vegas keeps shipping as usual while we're away. Orders go out on the normal schedule, and info@crocofficial.com is answered every business day.
See you in Korea, and see you back here with the recap.
— Henry Rodriguez, Hair Tool Specialist, 15 Years
